iRig is a good one, but there are a lot of companies that do this. "Buy a cheap microphone that plugs into your iPhone or Android. Come up with a format, plan a little." Get (cheap) recording equipment I've said a million times to people, three or four guys around microphones drinking and shooting the shit is not a show, and that's 90 percent of podcasts out there. If you understand what the competition is doing, you can differentiate your show from the others out there. Feel free to build off of their ideas and make them your own, make a list of segments and ideas to figure out your podcast's format. Do the same for comedy, movie reviews, whatever you're into.
"If you want to do a marketing podcast, listen to the top five marketing podcasts and see what you like and what you don't like. But if there are glimmers of something good, or even if there aren't but you're having fun, keep going." Listen to similar podcasts Nobody has the perfect gift of gab that allows them to just sit down, turn on their microphone and be entertaining on day one. Plan on throwing them all out, they will likely be pretty bad. But don't judge these early episodes too harshly. If you can't listen back to yourself, if you don't find yourself interesting, I promise you nobody else will. See if you like doing it and if you like listening to it. "Before you do any research, before you start thinking about marketing or anything else, just start doing it. Related: Listen to Podcasts to Grow and Inspire your Business The first step: Start talking! You have to want to do it, whether five people or five million people are listening." I started in radio and was pretty successful, but I didn't start with the idea of, "Oh my God, I'm gonna make so much money on the radio!' I just wanted to be on the radio. "The first thing I tell anybody is, if you're in it for the money, don't start a podcast.
Here is Sutton's breakdown of everything you need to know to get started.
Whether you want to create a podcast dedicated to business, books, raunchy comedy or mindfulness techniques, the steps are pretty much the same. So how do you start a podcast? We asked Ralph Sutton, co-host of comedy podcast The SDR Show and founder of the million+ subscriber GaS Digital Network to give us an overview, starting with day one. And for the people on the other end of the earbuds - the creators - podcasts offer a ton of rewards, including bolstering their credentials as an expert, creating new revenue streams, building brand awareness for their business and, honestly, podcasting is just really fun to do. The audience for podcasts is insatiable, always hungry for new insights, new experiences and new voices.
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